Our leadership

A leadership team with decades of experience in small business finance

Liberis management team

Rob Straathof
Chief Executive Officer

Rob Straathof joined Liberis as CEO in 2015 and has a wealth of experience in the financial sector. Rob has spent the last few years at various online lenders including the UK’s first digital business lender, Everline.

John Sheekey
Chief Operating Officer

John has spent his career building and scaling data, marketing and financial service businesses; from early UK business at Capital One, to developing and launching the Nectar loyalty programme with the founding team. He then ran the money and banking business at MoneySupermarket.com, and most recently started up the European arm of US data business, Datalogix.

Morné Van Dalen
Chief Technology Officer

Morné has more than 20 years of technology and business experience spanning start-up and multinational companies, including tenures at Skype, Microsoft and more recently WorldRemit under his belt. He is passionate about technology, building great teams and how to best support the business with those.

Kenneth Ross
Chief People Officer

Kenneth has over 20 years HR experience, primarily in UK and International financial services, including global and EMEA HR roles at Barclaycard, HSBC and Citigroup.  He is responsible for driving the People and Talent agenda across Liberis.

Tom Bason
Finance Director

Tom brings many years of invaluable experience in audit and financial management to Liberis; including two years spent at leading asset management and securities services firm, Bank of New York Mellon. He is responsible for the company financials and the company financial control environment.

Greg Mrkusic
Director of Product & Decisioning

Greg has 18 years of experience in Financial Services in the UK, South Africa and Spain. Before joining Liberis in 2015, he was Director of EMEA Consumer Risk at PayPal. Greg has an MA in Economics from Christ’s College, Cambridge University.

James Whittingham
Commercial Director

James manages the Commercial teams and is responsible for existing Partnerships, new Business Development, and International Expansion. He has a background in Investment Management and Technology Consulting, and experience with early stage businesses via the Blenheim Chalcot group.

Chloe Fenton
Marketing Director

Chloe has spent the last 12 years helping take high-growth technology businesses to market. With a particular focus on taking challenger brands into new international territories, she’s helped companies such as Juniper Networks, Good Technology (now Blackberry), Lookout and Liberis Group successfully expand and raise their profile.  

Danielle Wilson
Partner Acquisition Director

Danielle has over 10 years’ experience in the industry, having run Liberis’ largest partner brokerage since 2009 before joining the Liberis team to grow their Partnerships channels. Over the past 5 years she has launched our Broker, Affiliate and ISO channels and more recently, completed our first international expansion before moving on to run our New Strategic Partnerships in the UK .

Alex Ivison
UK Commercial Director

Alex has 15 years of experience working on credit risk at Capital One, Lloyds Banking Group, New Day and Liberis where his experience covers both consumer and commercial lending as well as covering a variety of products such as loans, cards and business cash advances. Alex has been with Liberis for 4 years where he has been responsible for Decision Science, Credit Risk, Analytics and Underwriting and is currently European Risk Director. 

Molly Levy
Product Director

Molly runs product management at Liberis, with responsibility for the core platform for partners and the end-to-end experience of customers. Her background is in building and scaling startups, with a focus on customer-driven innovation and automation. Most recently, she was VP of Operations at San Francisco based fintech, TrueAccord. 

Pedram Tadayon
General Manager, Europe

Pedram has around 20 years’ experience within the financial industry and fintech. Prior to Liberis Pedram was the CEO of Emric, software provider in credit management, SVP sales in Nets, COO Entercard and head of network services for American Express in Nordics. He holds a master of science in engineering from KTH in Stockholm.

Howard Kramen
General Manager, US

Howard joins Liberis after a 30-yr career in Financial Services with roles at MBNA, Chase, Capital One, HSBC, and PayPal. Most recently, Howard led Credit Operations for PayPal supporting consumer and commercial credit products globally.  Howard holds a Bachelor of Science in Economics from the University of Delaware and a Master of Science in the Management of Information Technology from the McIntire School at the University of Virginia. He resides in Glen Allen, Virginia with his wife and two daughters.