Introduction

‘Going global’ is a realistic goal for many businesses, thanks to the opportunities that globalisation has brought to the modern economy. However, achieving aspirations of global expansion is a balancing act.

Yes, businesses are eager to grow and expand across borders, but first, they must pave the way for sustainable growth. Scaling without being held back by rigid structures or a decline in the quality of services is a challenge many face.

One way to accelerate growth? Partnering with a global embedded finance provider. The ability to seamlessly integrate financial products into your existing and trusted ecosystem creates added value for business customers. But, when expanding into new markets, navigating diverse regulatory requirements, customer expectations, and market dynamics is one of the key challenges.

A global partner is essential to making the process of offering value-added services a frictionless experience.

Why a Global Partner Matters

International success requires an international infrastructure. An embedded finance partner with a global reach will do the legwork across borders – from dedicated support to taking care of funding.

Most businesses lack the skills, time and finances to build a scalable funding solution from scratch in-house. Instead, they outsource to a specialist that aligns with their goals. The result? An embedded finance platform that’s tailored to their customers’ needs and delivered without delay. This synergy helps them to win more business and retain customers through value-added services that are personalised by data-driven insights.

These specialist providers are in the business of handling funding-related data – from finance applications to revenue-based payments. By turning these vast datasets into enriching insights, they give their partner’s customers what they want: pre-approved funding offers at the right time, when they need it.

Think Global, Act Local

Our global infrastructure enables seamless, localised lending, ensuring SMBs get funding that meets their region’s specific needs. For example, funding applications and customer support should be available in the local language and marketing materials and communication styles should also be adapted to the cultural norms of the region. This tailored approach helps create a fairer, more accessible lending experience.

Liberis’ partnership with e-commerce software provider Shop Circle underscores how tailored solutions meet regional needs. Launched in the UK and the US, Shop Circle Capital, powered by Liberis, helps to close the funding gap experienced by SMBs through flexible revenue-based solutions – from a £22 billion chasm in the UK to a funding black hole experienced by two out of three business owners who sought credit in the US.

Conclusion

If your business is taking its first steps into the global embedded lending market, you will have two fundamental goals: to enhance the customer experience and drive sustainable growth.

By partnering with a global embedded lending provider, you can accomplish both ensuring long-term success. Empowered by an international infrastructure, you can deliver a frictionless lending experience that seamlessly scales across markets in the face of diverse regulatory requirements, customer expectations and market dynamics.

The journey is as important as the destination when engaging with a global embedded lending partner. Our frictionless lending experience is augmented by scalable solutions, paving the way for sustainable success in new markets.

Find out how Liberis can help your business build long-term value across borders.