Liberis provides Vagaro with a funding platform to help small businesses thrive

Finding an embedded finance partner that ticked all the boxes

Vagaro’s determination to provide a comprehensive platform where salon and spa professionals can conveniently manage and grow their business demanded the integration of a funding service that aligned with their customer’s goals: embedded finance journey, seamless onboarding, streamlined applications, built-in pre-approvals, manageable payments, and visibility and control of funding. To achieve this, Vagaro wanted to partner with an embedded finance provider that aligned with its strategy – from supporting businesses of a certain size to offering a white-label funding service. Failure to find a partner that could meet these requirements would leave their customers exposed to a rigorous application process with a third party – a time-consuming task that often results in funding being denied by legacy lenders that take a narrow view of small businesses creditworthiness.

Liberis

During the vendor selection process, one option stood out in terms of delivering a frictionless funding journey under the banner of Vagaro Capital: Liberis.

Vagaro CEO Fred Helou explained what drew them to Liberis: “While we were researching options for embedded finance providers, Liberis became our top choice for several reasons. For one, we were looking for a partner who was already familiar with and most likely to work with vendors of the size of our typical businesses. We also appreciated the track record of approval rates, as well as the fact that Liberis offered the fastest API-based integration path. It was clear that this solution would provide the most seamless route in the entire sign-up and onboarding process, both for our team and for our customers.”

Having partnered with Liberis, the Vagaro Capital branch of the business was enabled by Liberis Create – a business finance platform that’s embedded into Vagaro’s customer journey with a single API. This allows Liberis to manage the funding process seamlessly from start to finish using effortless finance options that elevate the customer experience.

Liberis Create is empowering Vagaro Capital to provide small businesses with an optimised journey to revenue-based financing. This is underpinned by its powerful credit assessment functionality. The platform leverages applicants’ existing history of merchant services with Vagaro to determine if they’re eligible for pre-approved financing, based on performance and sales. Having the solution built into their account means the application process is completed in just a few clicks.

With everything approved, the payment options are equally flexible. In contrast to a traditional bank’s rigid payment structure, the small business owner simply pays a fixed fee based on their future sales. The fluidity and transparency of this process mean payments remain manageable.