The Challenge
Customer-centric payment solutions provider Nets has been partnered with Liberis since 2019 to power its value-added financing service.
Nets had become acutely aware that their customers in the Nordics needed help overcoming challenging business conditions that were denting their finances. Moreover, amid the gradual commoditisation of acquiring and terminal markets, they recognised the need to differentiate their proposition and create additional customer value by exploring Value-Added Services (VAS).
The solution
As the European payments industry began exploring embedded financing, Nets positioned itself at the forefront of this innovative journey in the Nordics by partnering with Liberis. They provide the initial capital and take the risk, enabling Nets to offer financing services without lending to businesses directly.
The outcome was an integrated embedded financing offering that, having launched within six months, could support a multi-country expansion and adapt to the diverse Nordic market conditions Nets operates in.
The embedded nature of merchant financing means payments are collected automatically by Nets on Liberis’ behalf from the merchant’s card transactions. This seamless process ensures flexible customer payments, as they adjust and flow in accordance with the merchant’s revenue.
“More than half of all new financing deals are now from returning customers, which is a strong testament to the value this joint offering is providing for our customers”
Stefano Rigiroli
Nets
The result
The result
Having improved Nets customers’ access to financing solutions by smoothly blending into its proposition, the results of the partnership have been compelling:
- Consistent three-digit YoY growth since launching in 2019, making the partnership one of the fastest-growing VAS in Nets.
- Approval rates above 80%, helping Nets merchants to grow and thrive amid uncertain market conditions.
- More than half of financed businesses return for further financing.
- More than 80% of customers who used financing recommended Nets to fellow merchants.
- Merchants that have used financing are three times less likely to churn than the average Nets acquiring customer.
- An estimated average 10% increase in transaction volumes from merchants that have used financing.
The future
With Liberis’ support, Nets plan to continue enhancing the customer experience – from launching a self-service journey for merchants to obtain live quotes online to improving how merchants can track and adjust their payments.
Nets is also determined to continue leveraging Liberis’ localised support and customer service, alongside its strategy to harness European scale while maintaining a strong local presence for its merchants.