Posted: April 2, 2024 By Kieran Darmody

Liberis and Shop Circle partner to launch e-commerce small business funding in the UK and US

Liberis partners with Shop Circle to introduce instant, hassle-free funding solutions to e-commerce businesses in the UK and the US, aiming to close the SME funding gap.

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Liberis doubles down on small business funding in e-commerce with new partner Shop Circle

2nd April 2024, London and United States  – Liberis, the leading global embedded finance platform, announced a partnership with Shop Circle, the number one e-commerce software provider. Shop Circle Capital, powered by Liberis, is designed to offer instant, hassle-free funding. This partnership will enable Liberis to expand its reach within the e-commerce industry through Shop Circle to enable merchants with flexible funding solutions.

The partnership launched in the UK and US, with plans to extend into other regions before the year ends. In the UK, the SME funding gap is estimated at £22 billion (Bank of England). In the US, two out of three business owners who sought credit did not receive the funding they needed in 2022 (U.S. Small Business Administration). This partnership works to close the funding gap experienced by SMEs through funding that flexes with the business’s future revenue.

In the current economic environment, merchants face more challenges than ever. Shop Circle provides tailored tech stacks and custom packages for Shopify merchants, but decided to take it a step further to enable success and provide flexible funding solutions.

“With just two months from signing the agreement to launch, this partnership underscores our commitment to speed to market for our partners and merchants alike,” said Rob Straathof, CEO of Liberis. “Our mission has always been to support small businesses by providing them with access to fair and fast funding to help close the funding gap. By partnering with Shop Circle, we’re excited to extend our reach and offer revenue-based financing to more e-commerce businesses.”

Luca Cartechini, Co-Founder of Shop Circle, added, “Liberis stood out to us as the ideal partner because of their deep understanding of the funding challenges small businesses face. Their product features, notably the speed and flexibility of their finance solutions, the fact that they seamlessly integrate into our platform, and their vision of enabling growth for e-commerce businesses perfectly align with our mission.”


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About Liberis

Liberis builds flexible embedded finance solutions that empower businesses and provide positive impact. Founded in 2007, Liberis is a leading global embedded finance platform with a mission to provide small businesses with accessible and responsible finance, based on the belief that funding should always be a positive force for small businesses. Liberis provides partners with the technology platform and financial solutions to offer hyper-personalised and accessible funding, empowering their small business customers to grow their revenues. With over 20 global strategic partners and direct reach to more than 1 million small businesses, Liberis has provided over $1bn of funding in over 60,000 transactions, enabling over 100,000 jobs to be created and saved. Liberis’ revenue-based finance is a form of receivables finance, not a loan. Amounts advanced are subject to status and our underwriting process before any offer can be made. Visit their website for more information:

About Shop Circle

Shop Circle is a software company founded in 2021, focusing on the e-commerce industry. They are one of the leading platforms for e-commerce tools, providing a suite of technologies to empower independent brands and assist established sellers in growing their businesses. Their aim is to revolutionise the e-commerce landscape through cutting-edge tech solutions. Visit their website for more information:

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