Starter Capital. Built together. Designed for Growth from Day One.

For most small businesses, switching platforms is a leap of faith.

New tools promise better bookings, smoother payments or smarter insights, but they also bring disruption. There are systems to learn, subscription costs to cover, stock to buy, marketing to restart and cash flow to manage, all before the benefits really kick in.

This should be the moment when growth accelerates, but sometimes, it stalls.

Starter Capital exists to change that.

It gives new business customers access to funding at the point of switching, so moving platforms doesn’t slow them down.

Instead, it helps them move faster, invest earlier and build momentum immediately.

And the sooner small businesses grow, partners grow with them.

Timing matters just as much as access.

Traditional funding usually arrives late, after months of trading history or manual underwriting. By then, many opportunities have already been missed.

Offered during acquisition or onboarding, Starter Capital becomes a powerful incentive to switch. With high eligibility and an approval rate of around 90%, it allows partners to say yes when others say no, with an immediate offer without long forms or weeks of waiting.

For small businesses, that confidence changes behaviour. Instead of delaying plans or scaling back ambition, they can invest straight away, covering switching costs, purchasing what they need or pushing growth-driving activity from the outset.

For partners, funding is a value-added offering from day one, incentivising new customer acquisition and satisfaction from the start.

Starter Capital isn’t a one-off interaction. It’s the entry point into a wider funding relationship.

As businesses trade and revenue flows through the platform, further funding can be offered after as little as eight weeks. Funding limits replenish based on business performance, rewarding growth rather than restricting it.

What starts as an introductory boost quickly becomes an ongoing source of support.

That continuity matters. Businesses that access funding early are more engaged, more confident and more likely to stay. And because capital is often spent on tools, services or products already within a partner’s ecosystem, it also drives incremental revenue and deeper platform adoption.

This is embedded finance doing what it should do: strengthening relationships, not interrupting them.

A clear example of this approach is our work with Dojo.

Together, we co-created Flex Funds: a Starter Capital proposition designed specifically for businesses switching to Dojo’s payments platform.

The insight was simple. When merchants change providers, they often face short-term pressure: new terminals, operational changes, stock purchases or marketing costs, all before the benefits of switching fully land.

Flex Funds was designed to remove that friction.

Offered at onboarding stage, it gives eligible new customers access to funding immediately, helping them cover switching costs and invest in growth from the outset. The experience is fast, embedded and branded to fit seamlessly within Dojo’s platform, reinforcing trust at a critical moment.

What matters most is that this wasn’t funding added on at the end. It was co-designed as part of the acquisition and onboarding journey, supporting conversion, confidence and early momentum for both Dojo and its customers.

The same model applies across industries.

For SaaS platforms serving growth-driven small businesses, Starter Capital can be used to remove friction at moments of change and unlock earlier engagement.

Take wellness and beauty as one example.

Salons, studios and spas are investment-heavy by nature. Equipment, stock, marketing and technology all need upfront spend, while cash flow can fluctuate, particularly during periods of transition like switching platforms.

By embedding Starter Capital directly into the customer journey from day-one, platforms can remove a major barrier to switching. With high approval rates, funding can be offered confidently, even to newer businesses without long trading histories.

That capital can be put to work immediately: stocking up ahead of busy periods, upgrading booking software, investing in equipment or launching targeted marketing to fill appointment slots. Instead of waiting for revenue to catch up, growth starts sooner.

As those businesses trade and performance data flows through the platform, further funding becomes available. Limits replenish based on real results, strengthening long-term relationships and driving retention naturally.

Wellness and beauty is just one example, but the principle holds across many sectors: when platforms support growth at the right moment, customers stay and succeed.

Take a typical example.

A salon owner is switching platforms to improve bookings and payments. The decision makes sense, but the timing is awkward. Stock needs replenishing. A new booking system needs to be configured. Marketing needs a push to keep chairs full during the changeover.

With Starter Capital offered as soon as they switch, the pressure eases.

In just a few clicks, funding is available. The owner invests immediately, upgrading software, purchasing stock and running a short marketing campaign. Revenue stabilises faster, and confidence grows. A few weeks later, additional funding becomes available, aligned to actual performance rather than assumptions.

The business keeps moving forward and the platform becomes a long-term partner, not just a provider.

Starter Capital. Built together. Designed for Growth from Day One.