Blog
Building Embedded Finance For The Moments That Matter.
June 2, 2026
Jess Middleton
One platform. A lifetime of funding.
There's a moment in every business growth story when funding becomes critical. Like when a second location is within reach, or a marketing opportunity can't wait.
What if your platform could be one step ahead? Ready to make it possible with the right offer, at the right moment, delivered from the platform your customers already use to run their business.
AT SIGN-UP
Starter Capital offers day-one funding for new-to-platform customers, to remove switching friction and create an immediate path to growth.AT CHECK-OUT
Pay with Liberis offers pay-over-time funding at the point of purchase, to turn intent into action when buying products in your portfolio.ALWAYS-ON
Flex Capital offers an on-demand and replenishing balance, for funding on tap to seize new opportunities.
It's in your account in two days... and I'm now 3x the size I was in my last space
Heather, De Novo Salon
Vagaro Capital
Capital where it belongs
Powered by Liberis: we’ll create a funding program designed around your small business customers' needs, all delivered within your existing customer experience, so they never need to leave it.
We deliver contextual finance to meet merchants where they are.
TRUE PRE-APPROVAL
We enable data-led, pre-approved offers based on real platform signals, not guesswork.
Revenue data feeds our Al-powered eligibility and decisioning engines, meaning we can produce real-time offers based on a business's trajectory, not just their current state.
Whether a business is growing, steady or seasonal, we can provide them with the most accurate offer for them, with 90% parity.
AI-POWERED DECISIONING
Powered by ADA, our AI Underwriting agent, we offer best in class offer-accuracy and decisioning speed, with human oversight where it matters.
ADA can rapidly scan large data sources (from financial and compliance to digital footprint) to drive more informed decisions and better risk assessment.
AUTOMATED MARKETING
Behaviour-based marketing automation means customers hear about funding when the moment is right.
We leverage rich transaction data to inform marketing triggers and relevant, timely messaging. Merchants might receive a personalized offer when a low season is approaching, when the business has grown and a new higher offer is unlocked, or when they have been spending more and need to balance cash flow.
It would have taken me a year and a half longer to build my shop without it
Arthur, Studio City Cowboy
eBay Seller Capital