About us

Finance that empowers
businesses and creates
positive impact

Liberis has been on a mission to provide small businesses with accessible and responsive finance since 2007. We don’t put profit before purpose. The work we do empowers business owners and creates positive impact, through job creation, retention and contribution to the economy. Our Value of ‘Do Right’ is at the core of what we do and our constant focus is on the needs of our customers, our partners and our people.

45k

Transactions funding small businesses worldwide​.

$1bn

Of funding to businesses worldwide​.

95%​

Of customers would recommend us​.

What we do

Liberis at a glance

Liberis provides partners such as banks, acquirers, brokers and e-commerce platforms with a flexible embedded finance platform and financial solutions to offer hyper-personalised and accessible funding, empowering their small business customers to grow their revenues. With over 15 global strategic partners and direct reach to more than 1 million small businesses, Liberis has provided nearly $1 bn of funding in over 45,000 transactions, enabling over 100,000 jobs to be created and saved.

Learn more about our platform
Our Leadership Team

An executive leadership team with decades of experience in small business finance.

Rob Straathof

Chief Executive Officer

Back to overview

Rob S Wanted to become an astronaut and visit Mars, but building out Liberis is a great second-best career. Born in the Netherlands, but lived in London, San Francisco, New York, Madrid for the past 15 years. Rob’s entire family are entrepreneurs, his parents setup their Cheese and Delicatessen business in 1975 and his brother runs that now. So when he talks about businesses, it’s something close to Rob’s heart! Rob lives in Fulham with his Italian wife and 2 kids, he loves playing tennis, squash, padel and weekly early morning bootcamp in the park.

Alexis Alexander

General Counsel

Back to overview

Lex joined Liberis almost three years ago to set up our global in-house legal function. She had such fun doing this that Lex then set her hands to work on our compliance function too. What makes our L&C functions special is that we are truly integrated business partners: we are not the departments of no and are just as excited about propelling Liberis forward on this turbo growth journey as everyone else!

Lex is a self-confessed exercise addict – and not just any exercise, if it doesn’t involve a trainer shouting at her and some serious high intensity it won’t hit the spot. Pretty much everyone at Liberis has met (in person or over Teams calls) her three little monkeys: 4-year-old boy-girl twins Jax and Hero and 8-month-old baby Lennox. Lex works very hard and has high expectations of herself and those she works with but she always likes to inject a good dose of fun and humour into everything she does.

Nima Montazeri

Chief Product Officer

Back to overview

Nima has built products that help millions of people access affordable healthcare in the world, most recently serving as the Head of Product at Babylon Health. As a key member of the executive team led the launch of Babylon products in the US, Canada and South East Asia. Nima played a significant role in Babylon’s $550m series C funding(2020) and public listing on NYSE(2021).

Prior to joining Babylon, Nima was Head of Technology for ThoughtWorks Ventures, working with scale-ups and startups on their product and technology strategy.

Nima is also serving as an advisor to early-stage technology startups in the UK.

Tom Bason

Chief Finance Officer

Back to overview

Tom joined Liberis over 12 years ago and has seen substantial growth in the business over the years. Tom brings many years of invaluable experience in financial and treasury management to Liberis; including two years spent at leading asset management and securities services firm, Bank of New York Mellon. He is responsible for the company financials, capital markets and the company financial control environment. Tom used to be a rugby player which included captaining Blackheath rugby club for several seasons and although it is still his passion, he keeps fit with running, golf and yoga these days whilst looking after his three beautiful children.

Pedram Tadayon

Chief Commercial Officer

Back to overview

Pedram joined in 2019. He is heading up ​our commercial areas of Business Development, Partner ​Management, Marketing and Sales. Before Liberis Pedram was CEO ​of Emric, a SaaS company with credit management solutions. He has ​over 20 years of experience in financial services and tech. Pedram is ​passionate about building high-performing teams and driving our ​commercial agenda to make Liberis the leading global embedded ​ finance player.

Rachel Cox

VP of People and Talent

Back to overview

Rachel joined in 2021 to head up our​ efforts to make Liberis a phenomenal​ place to work. Before Liberis Rachel held global People and Talent leadership roles​ in industries ranging from Financial Services to Consumer Goods. Rachel is passionate​ about creating a positive global people experience (and keeping engagement levels high with a regular supply of home-baked goods in the office)!

Rob Fairfield

Chief Operations Officer

Back to overview

Rob F joined Liberis in the summer of 2020. He helps to look after our Operations, Legal & Compliance, People & Talent and Data and Analytics teams. Before joining Liberis, Rob worked for Trussle, Founders Forum and McKinsey. He also is an angel investor in a couple of early-stage companies. Rob is a father to a little girl, Evie, and big golden Retriever, Freddie. Originally from North Yorkshire, Rob is very proud of his Northern heritage, and can regularly be found drinking Yorkshire Tea with our other resident Yorkshire ELT member, Rachel.

Alex Ivison

VP of Risk

Back to overview

Alex has been with Liberis for 6.5 years and through that time has primarily focused on risk and analytics but has covered a wide variety of other areas and has good all-around knowledge of the business. In his rare free time, Alex likes to watch/play sports and to over-analyse anything he can find, from fantasy football strategies to spreadsheets for Christmas dinners!

Rob Straathof

Chief Executive Officer

Rob is the company's fearless leader and face of Liberis!

Alexis Alexander

General Counsel

Lex ensures we always do things by the book :)

Nima Montazeri

Chief Product Officer

The mind behind making our platform the best in class!

Tom Bason

Chief Finance Officer

The person that controls the money... controls the business.

Pedram Tadayon

Chief Commercial Officer

Pedram drives commercial strategy and makes sure goals are met!

Rachel Cox

VP of People and Talent

Rachel helps make Liberis a great place to work!

Rob Fairfield

Chief Operations Officer

Rob plans and oversees policies, rules and goals!

Alex Ivison

VP of Risk

Alex ensures we don't conduct any 'risky business' ;)

2007
We started out under the name Merchant Cash Express with a processing agreement with Lloyds Cardnet. We funded our 100th advance in our first year.
2009
We signed our second processing agreement with Elavon and by April 2010 we’d funded our 1000th advance!
2013
We joined leading venture builders, Blenheim Chalcot, and rebranded as Liberis.
2016
We partnered with one of the largest payment processors in the UK – Worldpay​.
2016
Surpassed £100m in funding and secured backing from the UK Government owned, British Business Bank.
2018
Partnered with Sage to create Sage Pay Business Finance and joined the Xero marketplace as a selected finance provider. We also went live with CashPlus and won major ISO contracts with Netpay, Card Saver and Active Payments.
2018
First in the UK: Pre-approved, risk-based business finance application in under 5 minutes.
2018
First in the UK: Partner data used to enable frictionless end-to-end online customer journey.
2018
Live in Europe.
2018
First in the UK: Online banking enabled online applications for business finance.
2019
Same day, real-time funding disbursement through Express Settlement.
2019
Live in the US, Live in the Nordics.
2019
Launched partnership with Nordic acquirer, Nets, in Finland and Sweden.
2019
Evolution of partner insights dashboard, real data insights into your customer's behaviour.
2019
Secured £32m in funding from FTV Capital and existing shareholder Blenheim Chalcot.
2020
Only Revenue-Based Finance provider approved for CBILS in the UK, and provider of PPP in the US.
2020
Officially launched our embedded business finance platform for our partners powered by single API integration.
2020
First revenue-based finance provider approved for CBILS in the UK and provider of the pay-check protection program funding in the US​.
2021
Barclays invest £34.5m into Liberis.
2022
Partnered with the Swedish e-Commerce platform, Klarna.
2022
Partnered with Barclaycard.

Want to be part of the team?

That's great news. Head over to our careers page to find
out how and to see our current opportunities.

Careers