
Rob Straathof
Chief Executive Officer
Rob S Wanted to become an astronaut and visit Mars, but building out Liberis is a great second-best career. Born in the Netherlands, but lived in London, San Francisco, New York, Madrid for the past 15 years. Rob’s entire family are entrepreneurs, his parents setup their Cheese and Delicatessen business in 1975 and his brother runs that now. So when he talks about businesses, it’s something close to Rob’s heart! Rob lives in Fulham with his Italian wife and 2 kids, he loves playing tennis, squash, padel and weekly early morning bootcamp in the park.